Rakuten

At Rakuten, I worked on a membership-focused team handling key experiences such as secure global login, points management, and cross-service account flows.

I collaborated closely with engineers, PMs, and directors to ship improvements that touched millions of users, including a redesigned secure login experience and an updated points-management system. These features launched successfully and played a role in strengthening Rakuten’s membership ecosystem.

I also led an initiative to explore a unified cross-service navigation system—an effort to help Rakuten’s many standalone services feel like one cohesive platform. The concept tested extremely well in user studies and received strong support from leadership, though the project ultimately faced challenges due to legacy systems, siloed stakeholders, and the sheer complexity of aligning dozens of teams. While it didn’t move into implementation before I left, the work remains one of the projects I’m most proud of.

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